Our Goals

From the time we began to formally state our operational goals, Customer Satisfaction has always been #1. There aren’t many companies in our industry that measure Customer Satisfaction, so we benchmark with the best internet companies in America and I am pleased to say we are right there with them. The truth of the matter is that our Second Amendment rights exist to safeguard the entirety of the others. We accept that the expressions of the brave men who marked our Declaration of Independence ought to be approached in a serious way: “That all men are made equivalent. That they are supplied by their Creator with certain unalienable rights. That among these are Life, Liberty, and the quest for Happiness.”

our teachnical staff team

Reggie Connor

Owner and coach very great personnel and he is also a good coach

OWNER & COACH

Mrs JANE GRAY

He is meant to create new relations with companies with same line of bussiness

Public relations manager

Mr Larry

Best Glock Trainer and he has great experiences in shooting and Glock usage

FITNESS COACH

Kendric Johnson

He does personal Trainings to clients and is a shooting Professional

PERSONAL TRAINER

Our Mission

Everything really starts with our Vision, which is: ‘To be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers.’ This is a pretty bold Vision, but it’s absolutely real. You can view our entire Mission Statement, Operational Goals and Culture Statement in the menu. If a Company values Customer Satisfaction, it should also value Employees; pay them well, provide training and development and treat them right — Employee Satisfaction is our #2 Goal. We treat our Vendors as partners because Supplier Satisfaction is our #3 Goal. Of course, goals #2 and #3 support goal #1. We realize our responsibility to provide leadership to the industry and to ‘give back’ to the industry and community. We support the NRA and the Shooting/Hunting Sports Industry by donating 50% of our pre-tax profits, mostly to help fund youth shooting programs. We also support our local community

Our Goals

From the time we began to formally state our operational goals, Customer Satisfaction has always been #1. There aren’t many companies in our industry that measure Customer Satisfaction, so we benchmark with the best internet companies in America and I am pleased to say we are right there with them. Great Customer Satisfaction is no accident; it’s the result of planned and methodical execution of all things important – of listening to Customers and of continuously improving. At Diamond ammunition store, we became ISO 9001 registered in 2008, adopted the Malcolm Baldrige National Quality Award Criteria in 2006 and set a goal to apply for and improve enough to receive the award in 2009. We applied for and received the Missouri Quality Award (a Baldrige-criteria state program) in 2008, and applied for and received the Malcolm Baldrige National Quality Award in 2009, meeting the goal we set in 2006. Diamond ammunition store journey of continuous improvement doesn’t end there; in 2015 they earned, for a second time, both the Malcolm Baldrige National Quality Award and Missouri Quality Award. Those of you in management, engineering or operations know the significance of ISO and Baldrige to Customer Satisfaction.

WHO WE ARE

The truth of the matter is that our Second Amendment rights exist to protect the entirety of the others. We accept that the expressions of the gutsy men who marked our Declaration of Independence ought to be viewed in a serious way: “That all men are made equivalent. That they are invested by their Creator with certain unalienable rights. That among these are Life, Liberty, and the quest for Happiness.” Our Founding Fathers were the first extremists, with a progressive vision of a New World where individuals could live liberated from oppression. Their furnished rebel against the Crown gave us American Exceptionalism, changing 13 states into a country dissimilar to some other – the place that is known for the free and the home of the courageous.